‘Meri Policy Mere Haath’ campaign was launched in Hassan, Karnataka.

About the campaign

‘Meri Policy Mere Haath’ campaign is part of the Pradhan Mantri Fasal Bima Yojana. The campaign is aimed at motivating all farmers in the country to insure their crops. Under this program, every farmer who has taken insurance under the Pradhan Mantri Fasal Bima Yojana (PMFBY) will get the policy documents at their doorstep.

Benefits the campaign
The campaign empowers the farmers through crop insurance awareness and by bringing the insurance policy to their doorsteps. The campaign will also help in increasing the direct communication between the farmers and insurance companies. Thus, it bridges the existing trust deficit between farmers and insurance companies. Other farmers will get motivated and insurance coverage of Pradhan Mantri Fasal Bima Yojana (PMFBY) will increase.


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